You want to make a video to tell the story of your business. But the people who should be in your video, your team, the ones who are passionate about your business, are not actors. They don’t have time to memorize a script and wouldn’t be comfortable staring into a teleprompter. We totally get that. That’s why I want to share the best way to tell a story, using your people, but without all the nerves, last-minute preparation, and fuss. That’s now in this episode of Video Answers.
You know your people and you know your audience. What you may not know, is the best way to tell your story.
4 Ways to Tell Your Story
There are basically 4 ways to voice your video. You can use:
your team on-camera
The challenge with using your team on-camera is that they are not actors so they don’t have the experience needed to be comfortable staring into the lens of a camera. And it’s that feeling of discomfort that can show up in your video.
The challenge with using your team on-camera is that they are not actors.
But what your team DOES have is expertise, passion, and authenticity. Your people know your subject matter inside out and upside down. They know your audience and they live your story everyday. No, they may not be comfortable staring into the lens of a camera, but they are comfortable having a conversation. That’s why an off-camera interview can be your perfect solution.
An Off-Camera Interview
An off-camera interview is a conversation between the interviewee and the interviewer. This means that the interviewer is unseen and unheard by your audience. One of the biggest advantages of this approach is that it allows your audience be a third-party observer while your team members have a comfortable conversation with the interviewer.
An off-camera interview is a conversation between the interviewee and the interviewer where the interviewer is unseen and unheard by your audience.
Off-camera interviews are often used in documentary film making because they are so conversational and natural. In fact, filming your team members in an off-camera interview let’s them tell their story, in their voice. That means they DO NOT HAVE TO:
memorize a script
stare into a camera lens
pretend to be an actor
3 Reasons To Use An Off-Camera Interview
There are 3 reasons using your team members in an off-camera interview can be a great way to tell your story.
Genuine – they share what they know, their personal experience
Easy – they don’t have to memorize a script
Natural – they share in a relaxed environment
An off-camera interview is a comfortable, authentic way to share your story. All while allowing the knowledge and passion of your people to shine through. And that’s important because it’s that authenticity that your audience identifies with and will respond to.
That’s why you should consider an off-camera interview to tell your story.
If you have questions about the best way to use your team on your video, I’d love to hear from you. Just leave a comment below send me an email to firstname.lastname@example.org and ask away.
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